"When you forbid things, people (especially young people) want to do them even more."
Smart words from Axel Druart, the European Project Director for Responsible Young Drivers. So he arranged a driving class for some young adults in which they were told they had to drive and text simultaneously, to get their licenses.
Here's the video. It's two minutes and fifteen seconds well worth watching. Heck, it's even funny.
"People will die" says one dismayed student.
Pass it on.