I have faced these fancy deconstructionist (or whatever) arguments from others. If it is in quotes it is dialog. Except in the case of those crazy fishmongers that put "FRESH" on their signs (with the quotation marks!--we don't buy fish there), or similar circumstances of which your talking monkey is not one.
I did not bother to ask my wife about this, but I'm sure she agrees.
Stay tuned for my fervent reply.